Textile House — Worn Stories
Self-initiated Concept Campaign / Visual Identity Refresh
MY ROLE:
CREATIVE DIRECTION
BRAND & ART DIRECTION
LOGO DESIGN & VISUAL IDENTITY
COLOUR PALETTE & MATERIAL CONCEPT
PRINTED MEDIA
MERCHANDISE
OUTDOOR & OOH COMMUNICATION
SOCIAL MEDIA DESIGN
CAMPAIGN VIDEO (STOP MOTION ANIMATION)
CREATIVE DIRECTION
BRAND & ART DIRECTION
LOGO DESIGN & VISUAL IDENTITY
COLOUR PALETTE & MATERIAL CONCEPT
PRINTED MEDIA
MERCHANDISE
OUTDOOR & OOH COMMUNICATION
SOCIAL MEDIA DESIGN
CAMPAIGN VIDEO (STOP MOTION ANIMATION)
INSIGHT
Vintage is not static. It is layered memory.
Vintage clothing is never singular. It is collected, combined, inherited, altered, and re-worn. The beauty of second-hand fashion lies in reinvention.
OVERVIEW
A self-initiated campaign and identity refresh for Textile House, reimagining second-hand fashion through analogue photography, collage, and layered styling.
IDEA
Create a campaign where garments behave like memories: layered, blurred, duplicated, rearranged. Styling and collage become a metaphor for endless combinations and extended life cycles.
VISUAL LANGUAGE
Analogue grain, high-contrast black-and-white portraiture, contact-sheet references, handwritten notes, material overlays, motion blur, and tactile paper textures.
EXECUTION
Studio photography, layered styling, analogue collage interventions, proposed identity refresh, OOH mockups, posters, editorial layouts.
Vintage is not static. It is layered memory.
Vintage clothing is never singular. It is collected, combined, inherited, altered, and re-worn. The beauty of second-hand fashion lies in reinvention.
OVERVIEW
A self-initiated campaign and identity refresh for Textile House, reimagining second-hand fashion through analogue photography, collage, and layered styling.
IDEA
Create a campaign where garments behave like memories: layered, blurred, duplicated, rearranged. Styling and collage become a metaphor for endless combinations and extended life cycles.
VISUAL LANGUAGE
Analogue grain, high-contrast black-and-white portraiture, contact-sheet references, handwritten notes, material overlays, motion blur, and tactile paper textures.
EXECUTION
Studio photography, layered styling, analogue collage interventions, proposed identity refresh, OOH mockups, posters, editorial layouts.
The Textile House palette combines black and white with Washed Indigo, Oxblood, and a Soft Bone Beige to reflect the visual and conceptual world of the brand. Black and white provide a timeless, high-contrast base inspired by analogue photography and editorial design, ensuring the identity remains clear and versatile across applications.
The supporting colours introduce warmth and meaning. Washed Indigo references faded textiles and the memory held within fabric. Oxblood adds depth and emotional intensity, symbolising the individuality and soul of rare vintage pieces. The Soft Bone Beige brings tactility and balance, recalling paper, labels, and aged material surfaces.
Together, the palette expresses Textile House as a brand rooted in circularity, rediscovery, and the enduring value of clothing that continues to live through new contexts and new wearers.
The supporting colours introduce warmth and meaning. Washed Indigo references faded textiles and the memory held within fabric. Oxblood adds depth and emotional intensity, symbolising the individuality and soul of rare vintage pieces. The Soft Bone Beige brings tactility and balance, recalling paper, labels, and aged material surfaces.
Together, the palette expresses Textile House as a brand rooted in circularity, rediscovery, and the enduring value of clothing that continues to live through new contexts and new wearers.
LOGO PHILOSOPHY
1. The Textile House logo uses abstraction to transform typography into a conceptual symbol. The doubled T refers to Textile, yet its form is intentionally constructed to remain visible from multiple perspectives, including when inverted. This multi-directional readability reflects the cyclical nature of textiles: garments are worn, re-worn, recontextualised, and continuously reintroduced into new lives. At the same time, the overlapping T generates a star-like figure, evoking uniqueness and value — a visual reminder that every vintage piece carries its own story, soul, and singular presence.
2. The abstract H introduces the second part of the name: House. More than a letter, it acts as a visual structure within the mark, suggesting stability, shelter, and belonging. It can also be interpreted as a frame or threshold, reinforcing the idea of Textile House as a place of encounter — where past and present, garment and wearer, memory and style are brought into dialogue. Through this gesture, the logo communicates the brand not only as a store, but as a curated environment for rediscovery.
3. The surrounding circular strokes complete the identity by expressing motion, continuity, and return. They symbolize the never-ending journey of clothing within circular fashion: from one wardrobe to another, from past use to present relevance, from material object to emotional artifact. These orbit-like lines suggest relationship and repetition, making visible the idea that garments remain in motion, constantly accumulating new meanings. The logo as a whole becomes a symbol of renewal, sustainability, and the enduring narrative power of vintage fashion.
Sketches
KEY VISUALS
Social Media Design - New Collection Lauch